Prince George Premier Joins Sotheby's International Realty
3/7/2005
LUXURY REAL ESTATE FIRM ALONG SOUTH CAROLINA’S COAST JOINS
SOTHEBY’S INTERNATIONAL REALTY® NETWORK
PARSIPPANY, N.J., and PAWLEYS ISLAND, S.C., (March 7, 2005) – Sotheby’s International Realty Affiliates, Inc. announced today that Prince George Premier Properties, a leading real estate company specializing in distinctive homes and properties along the South Carolina coast, has joined the Sotheby’s International Realty® franchise network. The company will now do business as Prince George Sotheby’s International Realty.
“Prince George Premier Properties offers many of the beautiful homes and properties found along the gorgeous South Carolina coast,” said Michael R. Good, president and CEO of Sotheby’s International Realty Affiliates, Inc. “This affiliation is consistent with our goal of aligning our prestigious name with luxury brokerages in leading markets. We are honored that Phillip Lammonds, Carol Jayroe and their team of dedicated real estate professionals will build their future with us.”
Prince George Premier Properties was established in 1997 and is perhaps best known as the marketing and sales firm for Prince George River and Prince George Ocean, a 1,900-acre coastal community south of Pawleys Island on South Carolina’s pristine lower Waccamaw Neck. Owned by Phillip Lammonds and Carol Jayroe, the company has expanded its focus to include waterfront acreage and luxury properties in regions stretching from Myrtle Beach to Charleston, S.C. Its office in Pawleys Island can be reached at 843.237.7711.
“Our firm and sales professionals are proud of our integrity, local knowledge and involvement in conservation,” said Lammonds. “Joining the Sotheby’s International Realty network will enable us to provide even better service to our clients.”
“Adding the Sotheby’s International Realty name is an exciting development that significantly increases our exposure. We offer properties that are simply amazing in scope and natural beauty. This affiliation will assist our continuing efforts to expand and enhance our client relationships,” Jayroe remarked.
About Sotheby’s International Realty Affiliates, Inc.
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Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Cendant Corporation (NYSE: CD), the world’s leading real estate brokerage franchiser entered into a long-term strategic alliance with Sotheby’s Holdings, Inc. (NYSE: BID; LSE: STBA). Parts of the agreement provided for the licensing of the Sotheby’s International Realty® name and the development of a full franchise system. Affiliations in the system are granted only to brokerages meeting eligibility requirements. Sotheby International Realty Affiliates, Inc. supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable, 260-year-old Sotheby’s auction house. For more information, visit www.sothebysrealty.com.